Below The 'O' Bar logo design and Brand Development
The O Bar has been a Soho landmark for many years. Its central location makes it the perfect venue for after-work drinks, leaving dos, pre and post-theatre drinks, birthdays, celebrations and parties. Situated on the corner of Brewer and Wardour Street, The O Bar is in the heart of London’s Soho. The new stylish basement cocktail lounge and bar needed a separate brand identity to compliment the unique coloured interior and modern contemporary design. The ascenders on the 'w' were staggered to create a downward steps.