Lulu Walton Brand Identity
Lulu Walton is an ethnically inspired yet contemporary brand that seeks to create ‘soulful’ jewellery, fusing Eastern mysticism with a Western minimalist approach to its designs. Designed by the brand’s founder Lulu herself in London, the designs are carefully hand crafted in Jaipur, Rajasthan and combine sterling silver, 3-micron 24-carat gold-plated silver along with powerful gemstones such as rose quartz, onyx and turquoise. Lulu Walton is committed to ‘giving back’ to the community that has helped to bring the brand to life, and as such £1 from every purchase (wholesale and retail) is given directly to Ladli, a Jaipur based charity that offers vocational training, accommodation and education to local street children.